BEAUTIFUL REVIEW.

The trick for any veteran artist in their respective space is to remain true to their voice while being relatable to their audience, avoiding the reinvention temptation while not intentionally stifling what should be an expected evolution due to growth, maturity, changes, climates...in
other words, life. Some artists find themselves overthinking these dynamics and falling prey to the trappings therein, isolating and distancing themselves from their core supporters in an attempt to capture an ear that their talents were never meant for. The great artists grow, and as a result, their audience grows with them in both palate and number.

Enter Brooklyn's own Serious Voice with a new project that showcases her own personal growth and well rounded perspective that does not remove GOD from her life's equation (which some foolishly believe is a part of "evolving" as an artist, in the Christian space, particularly), but builds her worldview through, on, and around GOD, allowing HIM to serve as her vantage point in the
many poignant observations made on Beautiful.

The CHH vet's most recent release is both gritty and polished, raw and reserved; a balance that shows an increasing maturity musically and in life. Including the popular single "Black Woman", the project looks to elevate and encourage women away from societal norms and culture
retreads. Serious does a great job of clearly revealing that it's her relationship with GOD that consistently helps her to be successful in navigating issues of race and gender by taking them head on through CHRIST, not ignoring or avoiding them.

"Immaculate" leads you into the Beautiful experience, and does a great job of setting the tone for what the project embodies. Serious Voice has been a CHH mainstay and this record celebrates and affirms her GOD-given consistency. "Don't Know Me" strongly follows up with a deeper glimpse into where Serious has come from and reminds the listener that what you see
online doesn't tell the whole story. Serious shows confidence in her transparency on this and other records throughout the nine track offering.
Features don't oversaturate Beautiful, but when they do show up, they mostly shine. G.L.S. comes through on the vibrant "Thank You Again" and thoroughly rides the track as Serious follows with her personal praise report.

Across Beautiful's landscape, Serious shows her chops,
both lyrically and vocally, varying her flow from track to track, but also more confidently sharing her singing acumen from the start to end of the full length project, sprinkling her voice here and there from track to track and, ultimately, on entire songs of worship ("Beautiful Worship").

This project is not flashy, and any flaws in some of the repetitiveness of the chorus arrangements can be overlooked in that this album, with it's rugged soundscapes that are a throwback to rap of years ago (posse cut and all), is unapologetically Serious Voice. It's empowerment. It's relationship. It's honest. It's frank. It's dope storytelling (really dope storytelling). It's woman. It's Black woman. It's Christian Black woman. It's Gospel. In her own way, Serious Voice manages to encourage her listeners from multiple perspectives, all while pointing to The Answer (JESUS). Enjoy Serious Voice's sophomore release Beautiful across all digital platforms.